4 COLOUR THEOREM
4 Colour Theorem has been specialized in machine learning and artificial intelligence since its inception, with the goal of delivering concrete and measurable results for businesses.
For 12 years, it has applied these technologies to optimize performance (clicks, sales) for online advertising and e-commerce. Using internally developed technology, it has automatically managed campaigns for WPP (the world’s leading digital marketing agency), as well as advertising for the websites of Corriere della Sera, La Repubblica, and other online newspapers.
Since 2023, it has turned to generative artificial intelligence. It has created its own Augmented Generation Retrieval system to make models like ChatGPT more specialized and reliable for corporate data, eliminating generic responses and “hallucinations.”
Alongside the creation of innovative technologies and applications, it supports partners who intend to develop their own, supporting the ideation, design, and seeking public funding for innovation.
